More than 24 Million Users Will Now Have Access to the Channel’s Roster of New & Classic Original Content on the Leading OTT Platform
TORONTO (December 22, 2020) – IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment Inc. and one of the world’s largest professional wrestling organizations, announced today a partnership with leading OTT service XUMO—bringing the Company’s IMPACT Wrestling Channel to the more than 24 million unique users on the platform.
Specializing in over-the-top VOD and live premium digital channels, XUMO gives users the power to instantly access their favorite programs via smart TVs, and mobile and streaming device integrations. Through its broad, multi-screen distribution network, XUMO further expands IMPACT Wrestling’s reach across the United States, delivering the promotion’s high-quality professional wrestling content each month to the platform’s millions of users.
“This landmark partnership with XUMO provides us with a unique opportunity to bring the IMPACT Wrestling Channel to nearly 50 percent of smart TVs in the United States,” said Jaime Pollack, Chief Revenue Officer, Fight Media Group, which includes IMPACT Wrestling. “We look forward to sharing our expansive library of high-quality professional wrestling programming with XUMO’s users, giving them the ultimate viewing experience with iconic matches, engaging stories and exclusive original series.”
“For almost two decades, IMPACT Wrestling has blazed a trail as one of the world’s most popular franchises of its kind,” said Stefan Van Engen, SVP of partnerships and programming at XUMO. “XUMO is dedicated to providing our viewers with the absolute best in premium entertainment, making the IMPACT Wrestling Channel’s eclectic offerings the perfect complement to our growing lineup. We are excited to build on this strong partnership with IMPACT as we move into 2021.”