WWE’s Bianca Belair & Montez Ford Star in C4 Energy’s Daring New Campaign – Be You. But Better.
On January 17th, also known as Quitter’s Day, C4 Energy, leader in the fitness and wellness space, will be flipping the script of the outdated “New Year, New You” artifact with its Be You. But Better. Campaign launch, leaning away from the past eras of ‘inspiring’ and ‘hyping’ people up with nothing to back it.
Be You. But Better. is the brand’s bold new manifesto that rebels against having to become an entirely new person each year, helping consumers find the discipline already inside them, instead of following flashy (and often unattainable, inauthentic) gimmicks.
To kick off the campaign, C4 Energy is employing their roster of WWE Superstar partners to help drive this manifesto home, including Bianca Belair, Montez Ford and The Usos, encouraging consumers to be a stronger, smarter, more dedicated version of themselves this year. Belair, Ford and The Usos will be seen throughout the campaign in various social video content that will highlight the brand’s mission to prioritize discipline over motivation in 2023.
With this campaign, C4 Energy, alongside Belair, Ford and a roster of all-star talent, is challenging consumers to go beyond cheap motivation and flashy declarations and instead encouraging real action, helping them to take the steps necessary to build a disciplined (and motivated) mindset towards a better version of themselves.